Livingston Squared

2014 Bassmaster Classic Champion Randy Howell introduces the new Team Livingston line up of squarebills.

4 New Arashi Colors

Four new colors have been added to the Arashi crankbait line, Elite Series pro Brandon Palaniuk was happy to show them off. These new colors are available throughout the entire Arashi line-up. Get all your Arashi crankbaits here. Green Top Sporting Goods Hi’s Tackle...

Evers on the I-Slide

Elite Series pro Edwin Evers talks about the new I-Slide from Megabass. The I-SLIDE performs smooth “S” swimming motion under steady retrieve, and communicates lure action feedback to angler at all times. Positive feel of the lure’s motion becomes a clear advantage in...

Meet the N2 from Denali

How do you improve upon perfection? The original Noirwood Series rods were some of the lightest most sensitive rods on the planet, designed to meet the toughest challenges day in and day out. Elite Series pro Chad Morgenthaler introduces the N2 Series and explains how...

Kahara’ New Crank

We had to check out this new crankbait from Kahara Japan, its a squarebill you can throw anywhere. Watch the videos it will explain it all.

BE Best Footwear

In our search for the best rods,reels,lures and line we ran across the coolest footwear at ICAST 2014. The Olukai flip flop has a few features that set it a part from all the others on the market. Find out what they are here.

Best Hard Bait at ICAST

There were plenty of new baits featured at the 2014 ICAST show last week and this one caught our eye along with everyone else. The SPRO BBZ 1 Rat is going to be a must have. Check out all the features with SPRO lure designer Bill Siemantel.

BE Clothing Pick

The buzz around ICAST was about this new performance clothing line, HUK. We just had to go check it out and were very impressed, not only does the HUK line up look good it provides all the performance you will ever need for a long day on the water. It’s coming soon so...

Livingston Lures’ New WALK N POP 77: Perfection in a Popper

ORLANDO, Fla. – “Perfect” is a dangerous word, and one used all too frequently in the world of bass baits. In the case of Livingston Lures’ new WALK N POP 77, though, it’s fitting. Just ask one of the most notorious (and knowledgeable) popper anglers in the world....