Doral, Florida February, 12 2015 – Mustad, the world’s leading hook manufacturer since 1877, is pleased to announce the signing of Bassmaster Elite Series Angler and 2015 Bassmaster Classic qualifier Brandon Lester.
During his rookie season in 2014 Brandon began making a name for himself by performing under pressure, teaching people new fishing techniques and generally “doing things the right way”. On the brink of missing the Bassmaster Classic cut, Lester finished strong at the end of 2014. A ninth place finish at the Angler of the Year Championship secured his spot in the 2015 Bassmaster Classic, and made him the only first-year touring pro in the 56 man field.
“We see a bright future ahead for Brandon and appreciate having him on Team Mustad,” says Mustad Sales Manager Steve Tagami. “Brandon’s spirit, character, and attitude are just outstanding! The success in his first year as a pro is a great testament to his capability on the water, and he is also visible in a significant number of articles, videos, and other media pieces. All of this provides great insight about his knowledge, but ultimately points to a well-rounded individual with a tremendous work ethic and passion for the sport.”
“In my instructional articles and videos I always make note of the gear I use for each technique. I found during 2014 that all the baits I was using featured Mustad hooks so to now be sponsored by them is just ideal,” Lester said. “They listen closely to fishermen when it comes to new products so it is no surprise that Mustad is the world’s largest hook manufacturer.”
Brandon’s hook selection includes the following Mustad UltraPoint™ Series Hooks featuring 4.3 Technology™, the engineering process that makes UltraPoint™ Hooks stay sharp longer than other brands:
Mustad UltraPoint Elite Series™ Treble Hooks:
TG76NP-BN 2X Short / 1X Strong KVD Elite Triple Grip Trebles
TG58NP-BN Standard KVD Elite Triple Grip Trebles
TR78NP-BN 1X Strong Round Bend Elite Trebles
Mustad UltraPoint Grip-Pin™ Series Soft Plastics Hooks – featuring the Super Strong Grip-Pin Keeper System:
Grip-Pin MAX™ (Ref# G34131NP-BN) Flippin’, Pitchin’ and Punchin’ Hooks
KVD Grip-Pin™ (Ref# 38101NP-BN) Offset Wide Gap Soft Plastics
About Brandon Lester
From Fayetteville, TN, the 26-year-old Lester won the 2013 Bassmaster Southern Open Angler of the Year title and completed his Bassmaster Elite Series rookie season in 28th place. He fished two seasons for the University of Tennessee at Chattanooga. His website is www.brandonlesterfishing.com and social media pages are www.Facebook.com/proanglerbrandonlester, @blesterfishing on Twitter and Instagram.
About Mustad
Every year since 1877, more anglers worldwide put their trust in Mustad than any other brand to catch their fish of a lifetime. Sold in over 160 countries, Mustad Hooks are the world’s best-selling brand and heralded by top anglers for strength, sharpness, and quality. At the heart of every Mustad Fish Hook is wire drawn and processed specifically for fish hook production at the Mustad Factory, in operation for over 180 years, in the town of Gjovik, Norway. This exclusive process means that Mustad is the only company in the world that controls all phases of fish hook production from wire to finish. Mustad brands include Mustad UltraPoint Hooks, Mustad Classic Hooks, Mustad Signature Fly Hooks as well as Terminal Tackle and Fishing Tools. Included in Mustad’s portfolio of legendary styles are Demon Perfect Circle Hooks, KVD Elite Series Treble Hooks, Slow Death Hooks and the new ground breaking Grip-Pin Series.
For more information on Mustad’s newly expanded lineup of product, call (305) 597-0553; write O. Mustad & Son Americas., 2315NW 107th Ave. Box 88 Doral, FL 33172, visit www.mustad-americas.com or the Mustad Hooks Facebook page www.facebook.com/mustadamericas.
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