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Line of the Times
Widely available, Daiwa J-Fluoro Samurai provides utmost in strength, reliability and fishability
Cypress, CA (January 7, 2021) – Cornerstone to successful angling is quality fishing line. Without it, the prospects of success are greatly diminished – lures break off, and worst of all, fish get dumped boatside before a proper net lift. That said, it should be on every angler’s list to spool up with the best fishing line possible. Enter Daiwa.
In a class all its own, Daiwa’s J-Fluoro Samurai premium fluorocarbon mainline brings invisibility, strength, reliability and high performance to anglers of all walks. The Made in Japan line is designed and manufactured to bring a new level of fishability to all, offering a multitude of sizes with varying levels of stretch and stiffness and super small diameter.
Available in 2-, 4-, 5-, 6-, 7-, 8-, 10-, 12-, 14-, 16-, 18-, 20-, 22-, and 25-pound, there’s a line weight to suit varying fishing applications. For panfish and trout anglers to bass and walleye to inshore species, the line is sure to impress with its ultra-clear and strength characteristics. All are wound on ergonomic spools with convenient filler-enabled spool protectors with a D-VEC halfway sticker located at 110 yards to inform the user of available line—enough to fill two complete reel spools.
“J-Fluoro Samurai is a pure mainline fluorocarbon,” says Daiwa Field Marketing Manager Marc Mills. “It’s in a class all its own. One big factor is very few lines have what we call a parallel line wrap where each piece of line is next to the following piece of line, rather than laying crisscross on top of the line, which causes the line to have bumps and non-conforming ridges. Those ridges and squash marks when the line is compacted on a spool can lead to performance issues. We avoid that with the parallel line wrapping in J-Fluoro Samurai’s manufacturing process.”
Mills adds: “The line is also available in a multitude of line tests, and not just to have more SKUs, but truly offer anglers small differences in line diameter that can make big differences, especially in clear water situations.”
If you’re seeking the most high-performance fluorocarbon the market has to offer, look no further than Daiwa’s J-Fluoro Samurai. It’s not just superior due the narrow small diameters. J-Fluoro Samurai lasts longer than other fluorocarbons on your reel, not stretching or drying out.
- 220 yd. Filler Spools MSRP $20.99 – 42.99
- 1,000 yd. Bulk Spools MSRP $59.99 – 159.99
For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to CSR@daiwa.com. The URL for Daiwa’s web site is http://www.daiwa.com/us/
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Bassmaster Classic And Outdoors Expo Moved To June 2021
BIRMINGHAM, Ala. — Due to the ongoing public health emergency and associated limits on large gatherings, B.A.S.S. officials announced today that the Academy Sports + Outdoors Bassmaster Classic presented by Huk and Bassmaster Classic Outdoors Expo originally scheduled for late March would be moved to June 11-13, 2021.
“It’s our hope that this delay will allow us to alleviate many of the challenges — including any potential capacity restrictions and travel complications — related to hosting both the tournament and Outdoors Expo in the current pandemic environment,” said B.A.S.S. CEO Bruce Akin. “We look forward to seeing thousands of fans, along with our partners and industry friends, at the 51st Bassmaster Classic.
“Our team will be working with the Fort Worth Sports Commission and Visit Fort Worth to make this historic trip to Texas an incredible and memorable event.”
B.A.S.S. Chairman Chase Anderson emphasized the importance of cooperation with the city of Fort Worth. “We are so appreciative of Fort Worth officials and our hosts at Visit Fort Worth for working with us during these unprecedented times to reschedule this exciting event and ensure we have an outstanding Classic.”
For more than 50 years, the iconic Bassmaster Classic has been the premier tournament in sportfishing. Recent Classics held in Birmingham, Ala., and Knoxville, Tenn., have drawn record-breaking crowds of 122,814 and 153,809 fans respectively to Classic Week events, including the Bassmaster Classic Outdoors Expo.
At least 12 new products were launched during the 2020 Outdoors Expo, which is recognized as fishing’s biggest consumer show and annually draws 200 exhibitors ranging from major international brands to local retailers.
“Hosting the Bassmaster Classic later this spring will bring jobs and much-needed business to our local economy,” said Jason Sands, Director of the Fort Worth Sports Commission. “We are looking forward to hosting anglers and the thousands of outdoor enthusiasts and Bassmaster fans this world-class sporting event attracts.”
The success of the Expo is a major contributing factor to the Classic’s overall economic impact which generated a windfall of $35.9 million according to 2020 host community Birmingham, Ala.
The move from an early spring tournament to June is a throwback to previous events. From its inaugural outing in 1971 until 1983, the Bassmaster Classic was held in the fall. The Super Bowl of Bass Fishing became a summer event in 1984 but shifted to February and March in 2006, the first season of the Bassmaster Elite Series.
The Bassmaster Elite at Pickwick Lake, which was originally scheduled for June 10-13, will instead be held on the Florence, Ala., fishery March 18-21.
For more information, visit Bassmaster.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.
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“Major League Fishing” Ends 2020 on High Note with Viewership Growth
DENVER (Jan. 6, 2021) – Major League Fishing (MLF) provided strong, year-ending viewership by delivering growth from one year ago with its December 13, 2020 telecast on CBS Sports.
Highlights:
- Major League Fishing’s telecast on December 13, 2020 (CBS) delivered more than 1.8 million total viewers (P2+), increasing its average audience impressions by more than 300,000 in the demo compared to its December 15, 2019 telecast.
- Major League Fishing’s telecast on December 13, 2020 (CBS) delivered more than 1.4 million households, increasing its household average audience impressions by more than 200,000 compared to its December 15, 2019 telecast. It ranked as the highest non-football related sports program during the first three weeks of December.
- Major League Fishing was the highest rated non-football related sports program on broadcast and cable during the first three weeks of December 2020, delivering more households than NBA preseason (TNT), boxing (ESPN), Premiere League (NBC) and MLS soccer (FOX), as well as some college football games from “Power 5” conferences.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.
Source: Nielsen, Live, Household National AA Proj. (000), Total Viewers = Persons 2+, MLF: CBS Sports Spectacular 5pm 12/13/20, Year Ago: 12/15/19; Ranked among HH Impressions among all Sports programming on Broadcast and Cable 11/30/2020-12/20/2020
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Pro Perfect CHATTERBAIT Secrets
Major League Fishing Pro BRENT CHAPMAN shares his Secrets to Dominating with Chatterbaits, the best rod, reel and line combo to step up your bladed jig game. Plus Pro tips on setting up your sonar units to maximize your time on the water.
See more “LIVE CAST” shows here.
Follow Brent here.
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Academy Sports + Outdoors Joins Major League Fishing Sponsor Roster
TULSA, Okla. (Jan. 5, 2021) – Major League Fishing (MLF), the world’s premier tournament-fishing organization, announced today Academy Sports + Outdoors as the latest sponsor of the 2021 MLF Cup events, including title sponsorship of the 2021 Heritage Cup. As the No. 1 rated television program on the Outdoor Channel for the last five years, the MLF Cups offer Academy an extensive reach to an invested fishing audience. With 259 stores across the south and southeast United States, Academy’s retail footprint aligns with some of the top fisheries in the nation, making its investment with Major League Fishing a natural fit.
“We’re thrilled to welcome Academy to the MLF family of sponsors,” said Jim Wilburn, MLF President and CEO. “Sponsorship of the MLF Cups aligns the Academy brand with the strongest fishing audience in television, including logo placement on boats and angler jerseys throughout the season.”
“Academy Sports + Outdoors takes pride in finding new ways to increase participation in fishing and connecting anglers of all experience levels to our wide assortment of on-the-water products,” said Larry Roberts, Academy Sports + Outdoor senior vice president and general merchandising manager of outdoor. “By teaming up with MLF, we will be able to reach core customers across the country and help people make fun memories together.”
Academy has sponsored MLF pro Jacob Wheeler since 2015. Wheeler, the number one angler in the world as ranked by industry publication BassFan, will compete in three 2021 Cup events – the Lucas Oil Challenge Cup, the Academy Sports + Outdoors Heritage Cup, and the Patriot Cup.
“Academy has been a big supporter of mine for several years and they continue to invest in the outdoors, especially bass fishing,” said Wheeler. “Having them support the league that I fish means a lot; knowing how invested they are in the sport right now is a big deal.”
For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Academy Sports + Outdoors, visit Academy.com.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings. For more information, visit academy.com.
About Major League Fishing
Founded in 2011, Major League Fishing (MLF) brings the high-intensity sport of competitive bass fishing into America’s living rooms on Outdoor Channel, Discovery, CBS, CBS Sports Network, World Fishing Network, Sportsman Channel, and on-demand on MyOutdoorTV (MOTV). According to Nielsen ratings, Major League Fishing remains the number one series on Outdoor Channel for five years and MLF premiered as the number one outdoor show in their time slot on Discovery in 2019.
In 2019 MLF acquired FLW, which expands their portfolio to include the world’s largest grassroots-fishing organization, including the strongest five-biggest-fish format professional bass fishing tour, the MLF Tackle Warehouse Pro Circuit, as well as the MLF Toyota Series, MLF Phoenix Bass Fishing League presented by T-H Marine, MLF Abu Garcia College Fishing presented by YETI, and MLF High School Fishing presented by Favorite Fishing.
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